Graphic Identity Standards


This website is the approved artwork guide for the University of Kansas sesquicentennial. All marks shown in this publication are the property of the University of Kansas and may not be reproduced without permission. Contact:

The University of Kansas is an equal-opportunity, affirmative-action institution committed to cultural diversity and compliance with the Americans with Disabilities Act.

The colors shown in this website are for color reference only. Match to PANTONE® color standards for accuracy. PANTONE®​ is the property of Pantone Inc.

Please direct questions about graphic standards to or 785-864-3256.

Created to help you

This Graphic Identity Standards website has been created to help you tell the KU sesquicentennial story in a clear, consistent and compelling way. It provides an overview of the elements that make up the University of Kansas sesquicentennial identity system and presents guidelines for working with them.

Through notes and examples, the manual demonstrates how these elements combine to communicate a consistent identity that represents the University of Kansas and clearly articulates our mission and values.