Primary Palette

The official University of Kansas blue is referred to as KU Blue PANTONE (PMS) 293. The gray used in the logotype is PANTONE (PMS) 430. You may substitute a 45% black screen for PMS 430 Signature Gray. Whenever possible, print PMS 293 as a spot or fifth color to ensure color accuracy.

The colors shown in this guide are for color reference only. Match to PANTONE®​ color standards for accuracy. PANTONE® is the property of Pantone Inc.

 

 

KU Blue

PMS 293

100c 55m 0y 5k

#0051BA

 

KU Crimson

PMS 186

0c 100m 80y 5k

#E8000D

 

Jayhawk Yellow

PMS 116

0c 15m 100y 0k

#FFC82D

 

Signature Gray

PMS 430

5c 0m 0y 45k

#85898A