The University of Kansas owns and protects its identifying trademarks. In general, the University of Kansas Graphic Identity Standards apply, however special considerations may need to be made for licensed product that require closer scrutiny by the Trademark Licensing Office. University departments and offices do not need to obtain permission to use university trademarks on products that are part of their normal business operations. Items considered to be a part of normal operations include, but are not limited to office supplies, name badges, and business cards. Departments and university offices should strictly adhere to the “Visual Identity Usage and Agreement Policy” as written. Refer to the Graphic Identity Standards for all questions relating to departmental use of university trademarks on items such as stationery, business cards, print publications, advertising, and promotional materials.